Even if that is true, the customer might feel either insulted or stupid for not conscious of it. Notice any problems that you may not have heard about earlier. Instead, make a note and wait till the tip of the assembly to teach the shopper about any present performance that may fulfill their want. Remember to thank the customer for their time, hospitality, and honesty, and ship one other thank-you note whenever you return to your office. It’s a means of understanding underlying buyer motivations that influence the buying course. 5. Create Advocates: You have the advantage of being the default buying alternative for consumers after they get engaged.